Protecting Your Always-Connected Digital Life: McAfee and Intel at CES 2013

How many devices do you have connected to the Internet? When you count up all the computers, smartphones, tablets, and other Internet-connected devices in your home, the number can add up quickly. Our online lives have become second nature: We shop online, bank online, and network with friends, families, and coworkers through social networking sites. Inevitably, this explosion of online activity has also caused an increase in sophisticated cyber attacks aimed at stealing the information you store on the web. In response, a more comprehensive approach to security is required to protect consumers.

This week at CES 2013, we announced our commitment to delivering innovative security solutions aimed at protecting a consumer’s entire digital life, reflecting the broad adoption and usage of personal devices. Together with Intel, we are redefining the consumer security experience with a focus on safeguarding consumer devices, securing personal data, and protecting identities online. This user-centric approach will deliver a comprehensive and valuable service offering that helps meet the evolving needs of consumers as they enjoy their digital lives anywhere, and from any device.

Key attributes of consumer-centric online security and safety include:

  • Safeguarding Devices: Comprehensive protection for PCs and Macs, as well as mobile devices, such as smartphones and tablets. Increased security services will be available “cross-device” and in the cloud, enabling for consumers to utilize capabilities from any device at any time.
  • Identity Protection: A user-centric approach to security incorporates solutions to protect identity and personal information from theft and misuse. Plus, safe access destinations and services on the Internet.
  • Personal Data Security: Simplified security technologies that ensure personal data remains personal, whether it’s stored on a device or stored in the cloud.

Exclusive Beta Available to Consumer Partners
At CES 2013, McAfee partners will be able to preview the consumer benefits of our new personalized security solutions. This invite-only demonstration will take place at McAfee Central, located inside the Delmonico Steakhouse in the Venetian.

Follow us on Twitter at @McAfeeConsumer for more information on personalized consumer security, as well as the latest security news and announcements.

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