As the eCommerce industry continues to grow, online merchants need ways to differentiate themselves from the competition. In 2012 alone, global eCommerce sales topped $1 Trillion for the first time, and they’re showing no sign of slowing down.
Aside from products and content, one of the best ways to ensure that your business stays ahead of the curve is optimization testing. By measuring the impact of site features like banners, images, headers, and trustmarks in real-time, online businesses can improve customer experience and increase sales.
Going beyond basic A/B tests, optimization testing runs multiple variations in order to determine which assets, and in which location throughout the site, will produce the most revenues. In addition, optimization testing can help curb shopping cart abandonment by identifying which factors will turn more browsers into buyers.
Join us next Thursday, 5/30 at 11am PT, as we discuss optimization testing best practices for online merchants, especially for those just starting out. Approaches to site optimization can vary widely from site to site, but what are some key elements you believe impact a consumer’s decision to either click ‘buy’ or forego the transaction altogether? Where should merchants begin when looking for an optimization solution? What are the factors you believe can have the biggest impact on the majority of customers, the majority of the time – fast and seamless checkout, trustmarks, all of the above, or something else?
To stay ahead of the rapidly changing eCommerce landscape, merchants must move aggressively to streamline, secure, and optimize their websites for the optimal shopping experience. Join us on 5/30 to discuss on Twitter with @McAfeeSECURE and McAfee Business Development Manager, Bob Lang.
Logistics: How do I participate in #eCommChat?
– Search for the #eCommChat hashtag (via TweetChat, TweetDeck, or a Twitter client) and watch the real-time stream.
– @McAfeeSECURE will get the conversation rolling by posing a few questions to participants.
– Tweet your reactions, questions and @reply’s to the chat, making sure to use the #eCommChat hashtag.
– #eCommChat should last about an hour.