Both Amazon Prime Video and NBCU’s Peacock have unveiled beta programs that allow products and product ads to be digitally placed in their streaming content. During the Interactive Advertising Bureau’s NewsFronts convention this month, Amazon showed off its Virtual Product Placement service and NBCU spotlighted its “In Scene” service. Both will give advertisers the ability to digitally place ads, billboards, and products into movies and shows during post-production, meaning the ads can also be switched out periodically. Video games already feature this service, and Bloomberg says product placement is a $23 billion industry. For more on this story, see Gizmodo.