During Black Friday and the weeks leading up to Christmas, tech savvy shoppers visit brick-and-mortar stores to see the items they want to buy, but they use price comparison apps on their phones to check for the best deal. This is called “showrooming”. Shopping apps do things like scan barcodes for price comparisons between your local retailer and online stores, send alerts when the price drops, find money-saving coupons, and even tell which stores in the mall have a particular item on sale.
