In any line of business – and I guess this is not only common sense but also part of any basic “marketing 101” class – you will learn that it’s important to know WHO your customers are. So I’m surprised that in the spam-sending business the spammers haven’t figured that one out yet. And I mean it. Their customer-understanding, user-insights and target-group-defining in general are just BAD. In fact, it’s so bad that if they don’t get better fast they might just go out of business…
OK that’s probably an overstatement peppered with some wishful thinking. But the point is still there. Look at, for example, my junk folder: 200 spam messages during the last hour. That is pretty good incoming volume. Right? But the targeting just sucks! I’m in my mid-40s and working in an IT company so I could give credit for the 2 messages from “Pfizer” offering (I suppose) the blue pills for as much as 70% off. Tempting
But the rest? 198 emails in Japanese and Chinese that I neither speak nor understand. Spammers, you are not going to get rich by starting with 1% targeting accuracy. When you factor in the Click-Through-Rate and Acceptance Rate, your overall conversion will be really bad.
So work on it! Here are some tips how to reach me:
– Please, Czech or English only. I could handle a bit of elementary French, but that’s it.
– I’m chocolate addicted. Known fact. 70% dark Lindt is what I’m looking for. Not 70% off Pfizer.
Btw. I can’t really promise my anti-spam filter will allow me to see it, though.