Obtaining your .BANK Domain; a New Best Practice

It will take a little more effort and a little more time to register new .BANK domains for your bank’s trademarks, trade names and service marks, but it’s worth it.

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Remember how quick it was to register your bank’s .com and other domains. You went to your registrar’s homepage, typed in preferred domain names, clicked a few times, entered billing information and you were done. Within a few seconds, you had confirmations and a new online home.

It will take a little more effort and a little more time to register new .BANK domains for your bank’s trademarks, trade names and service marks, but it’s worth it. Here’s why:

All .BANK domains will be verified by Symantec before the registration is confirmed; part of the enhanced security requirements for .BANK domains required by the .BANK registry fTLD.  Because this process cannot be fully automated, it requires that we talk to one or two people at your bank.

Verification ensures that only eligible institutions – banks, bank associations, regulators and certain core service providers – have .BANK domains. It also ensures that the person registering .BANK domains for your bank is authorized to do so. Verification protects the integrity of the .BANK gTLD and the integrity of the banks and other organizations that register .BANK domains. You can learn more about the verification process and Symantec’s role here.

During the registration process you will be asked for the bank’s contact information, regulatory ID number, and the government regulatory authority that charters your bank.

You registrar will also request the name and contact information of someone at your company who can verify the employment information of the registrant contact and the share the name and contact information for someone who can verify that the registrant contact is authorized to register the domains requested.

You can help make the registration process smooth and quick by following a few simple guidelines.

  1. Make sure you have all the necessary information, including contact information for others at your bank, available when you start the registration process.
  2. Tell your colleagues that they will receive an important call from Symantec, and why. It will only take them a few minutes to get us the information we need.
  3. Finally, take a few minutes over the next day or two to see if your colleagues have received a call from a Symantec representative and were able to give us the information we need to verify your bank’s .BANK domain(s).

These few additional steps will help ensure that you get the okay for your .BANK domains as fast as possible. The process typically takes a day of two. It is not as fast as a click, but your bank’s new .BANK domains will set a solid foundation on which to build and maintain your online brand.

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