Internet Price Discrimination | Avast

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The internet attempts to give every user a personalized, custom experience with each element designed with their preferences, needs, and desires in mind. Today, we live in a personalized digital world that aims to understand each individual at a personal level in order to serve them with a journey that only they would experience. Price discrimination is a potentially negative detour in these extremely personalized user journeys, particularly where this is not transparent to or expected by the user.

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