If I were to ask you where your online identity exists, you might struggle to list all of the places your personal information is stored. For most of us, the number is over 150 accounts and passwords per person, with everything from contact information to very intimate health information existing in databases all over the world. The downstream impacts of this are well understood. Annually over 37 billion records are lost. Identity fraud causes more than $700 billion in losses every year, and more than $35 billion in card not present fraud. People have lost faith in their security and privacy on the internet – and for good reason.