By specializing in vertical markets, managed service providers (MSPs) gain new opportunities to build industry expertise that helps differentiate their business from the competition. Acquiring valuable knowledge about the systems and processes of a particular type of business enables MSPs to transition from generalists to market experts and add greater value to clients in specific sectors. In our white paper series The MSP Guide to Vertical Market Success, we lay out the benefits of dedicating your focus to a vertical market, and so far we have explored the markets of professional services and education. Our newest installment takes you into the world of the healthcare industry.
