While small and medium businesses don’t appear to be as concerned about their cybersecurity vulnerabilities as they should be – i.e. SMBs are the principal targets of cybercrime and as many as 60 percent of hacked SMBs go out of business after six months – the reality is that the growing and rapidly changing threatscape and limited resources are driving them to outside help to protect their businesses. That protection can include assessments, remote monitoring and management, and backup and disaster recovery, but one way to stand out from the competition is to focus on their risk tolerances and customize your offerings to their individual risk appetites.
