When Facebook founder Mark Zuckerberg infamously declared that privacy “is no longer a social norm” in 2010, he was merely parroting a corporate imperative that Google had long since established. That same year, then-Google CEO Eric Schmidt publicly admitted that Google’s privacy policy was to “get right up to the creepy line and not cross it.”

When Facebook founder Mark Zuckerberg infamously declared that privacy “is no longer a social norm” in 2010, he was merely parroting a corporate imperative that Google had long since established. That same year, then-Google CEO Eric Schmidt publicly admitted that Google’s privacy policy was to “get right up to the creepy line and not cross it.”