Some researchers, business specialists, and forecasters believe the metaverse – the virtual reality platform accessed by devices like Meta’s Oculus Quest 2 – will reach the same popularity and generate the same revenue as the internet. Bloomberg ran an article at the end of 2021 claiming the metaverse is the next tech platform and that it would generate $800 billion over the next two years in social media ads, hardware, software, and live entertainment opportunities. In his 2021 Founder’s Letter, Meta CEO Mark Zuckerberg wrote, “In the metaverse, you’ll be able to do almost anything you can imagine – get together with friends and family, work, learn, play, shop, create – as well as completely new experiences that don’t really fit how we think about computers or phones today.”
