The first week of our Privacy Refresh is all about Facebook. When it comes to collecting information about people, there’s really no social media company that does it quite like they do. While they didn’t invent the “free” social media in exchange for a data model that we’ve all come to know and (not) love in the past couple decades, they’ve certainly perfected it. Facebook collects extensive data both on platform and off — and even has data on you if you don’t have an account.