In September, Apple launched its newest round of iPhones—the iPhone 8 and 8 Plus, with the iPhone X shipping in November—in what has become a familiar spectacle. In many ways, each launch is a snapshot of the technological developments that have recently come to the fore. Not necessarily new technology, exactly, but tech that will suddenly become very widespread and move beyond its creators’ intent, like a new species of creature created in a laboratory being released into the wild. As such, these markers provide a glimpse into the opportunities and challenges these advances present for society, not just the individual consumers.