Established by a United Nations agency that specializes in information and communication technologies (ICT), the very first International Girls in ICT Day was held ten years ago in Geneva, Switzerland. Since then, the annual observance, which falls on the fourth Thursday of April, has been celebrated in various cities around the world. Research has proven that, while many girls tend to find an interest in ICT around age 11, 35% lose that interest by about age 15. International Girls in IT Day was founded to focus specifically on that particular age group of girls, to show them that the field is much more interesting than they may have thought.