End user license agreements (EULAs), and other contracts between consumers and vendors such as terms and conditions (T&Cs), privacy policies, and acceptable use policies, are a ubiquitous part of life online. We need to agree to a EULA, and often a privacy policy, every time we install a new product or sign up to an online service. It’s likely that all of us are currently bound by dozens – maybe hundreds – of these agreements at any given moment. But despite being governed by them, not many of us know what we’ve agreed to. A 2017 study showed that fewer than 10% of North Americans read such agreements before clicking through and automatically accepting them.
