As the company that pioneered easy, affordable, and strong security protection for consumers, we know a few things about security. This month, we had the chance to show how we are bringing this expertise to a market we believe is underserved when it comes to security—small and mid-sized businesses (SMBs).
For decades, Avast has been successful in providing top-rated, endpoint security for small and medium-sized businesses, including institutions of healthcare, education, retail, manufacturing and real estate, keeping their data and employees safe. Avast has enjoyed an exciting ride, including incredible growth organically and through acquisition. We’ve had a lot going on to keep us strong, but unfortunately, a lot of that growth has complicated the portfolio of brands we offered our business customers.
The catalyst for change
The acquisition of AVG Technologies last October gave Avast an SMB Security Business that was suddenly bigger than ever. Along with that came multiple brand names serving the same business market which—while creating an amazing opportunity for us—also created complexity for our customers. It became clear that it was the right time to put together a plan to unify our brands into one Avast business brand, which we unveiled this month.
1 + 1 = 5
Like all good brand strategies, ours follows business and product strategy. Our goal for the SMB business unit was to take the best technology from both AVG and Avast and create one unified line of products that best serves our customers. By focusing our attention on the Avast master brand, we leveraged its global recognition and strength, and also highlighted “business” in the logo to reinforce our commitment to our business customers.
Today, I have the great honor to introduce Avast Business, the combination of the best of AVG and Avast. Since last year, our focus has been on combining the best of both business product portfolios, partner programs, tools, and systems to eliminate th…
As we approach the one year anniversary of our acquisition of AVG, we are thrilled to announce another key milestone in integrating the two companies—a new product portfolio designed to deliver security and peace of mind to our business customers.
It’s a Saturday morning in April. Customers are beginning to trickle into a small, popular plumbing wholesaler in Northern Bohemia. But in the back, four employees stare at their computer screens, bewildered. Their accounting system has been blocked, they cannot issue invoices, and all files are suddenly inaccessible.
Cybersecurity is a critical priority for small and medium businesses (SMBs) and will continue to be for the foreseeable future. Just last year, cybercrime cost the global economy more than $450 billion, and that number is expected to rise into the tril…
Small and medium-sized businesses have just as great a need as large enterprise to keep their data safe and secure. But costly, complex assessment and monitoring solutions are often all that’s available. Starting today, Avast is offering Managed Service Providers (MSPs) a simplified way to perform real-time security assessments and consolidate the data into easy-to-read reports that prescribe solutions for issues. From these reports, MSPs can quickly recommend solutions, take actionable steps to remediate issues, and demonstrate how they are keeping businesses safe and secure – all from the Managed Workplace remote monitoring and management platform (RMM).
Artificial intelligence (AI) is the hottest new trend that’s been around for years. While that may sound like an oxymoron, there’s a reason the buzz around AI and its subset, machine learning, hasn’t quieted down and is likely to continue for a long time. It’s uniquely critical in our fight against the ever-growing number and variety of cyberthreats and vital to our ability to scan for and remove malware.
WannaCry (AKA WanaCrypt0r, WCry, Wannageddon or another day of cyberinfamy), which marries ransomware with worm-type spread targeted at Microsoft Windows operating systems, is the “the worst ransomware outbreak in history.” But according to Jakub Křoustek, a lead on Avast’s Threat Intelligence team, it could easily have been avoided through proper patch management. The attack, which began on May 12, has cost victims as much as $4 billion.
Small and medium-sized businesses (SMBs) are the biggest targets of cybercriminals, and they often don’t have the necessary budgets, people, processes, and products to protect themselves. Because of this, SMBs are increasingly turning their cybersecurity protection over to managed service providers (MSPs).