In this post, we’re continuing our theme of vertical market success for MSPs. In a densely populated industry, making your business stand out is more than a challenge. One potentially successful approach is to specialize in a particular vertical market. This way, you acquire specific knowledge and expertise about the objectives, processes, and IT issues related to that type of business. You become an expert and specialist rather than a generalist. Our first guide on the topic, The MSP Guide to Vertical Market Success, goes deeper into the benefits of vertical markets and the initial steps needed to specialize.