With the eCommerce industry reaching new heights, creating the best web experience possible for your site visitors is going to be even more crucial to success. Users expect much more than basic product photos and descriptions when it comes to online shopping, and with these increased expectations comes new responsibilities for merchants.
Optimization testing can be a great way to determine the core areas and features on your site that need attention. However, between landing pages, banners, checkouts, and more, it can be difficult to know where to start and prioritize your efforts. Building on our previous discussion around optimization testing best practices for small businesses, we would like delve deeper into one of the key testing areas: security.
While there are many different factors that impact a consumer’s decision to either click ‘buy’ or forego the transaction altogether, the right security elements can help retailers shift the results in their favor. Encompassing trustmarks and other confidence components like contact information and SSL, security elements can be especially helpful for smaller merchants who don’t have the luxury of a longstanding reputation.
Join us this Thursday, at 11am PT, as we discuss optimization testing best practices for security elements. We want to know: What security elements do you think are critical to creating an effective and secure website? Where do you think the security elements can have the biggest impact on the majority of customers, the majority of the time – at checkout, bottom of the homepage, all of the above, or somewhere else?
As the eCommerce landscape continues to evolve, merchants must identify the elements necessary to increase consumer confidence and create the optimal shopping experience for customers.
Join us on 8/1 at 11am PT to discuss on Twitter with @McAfeeSECURE and McAfee Business Development Manager, Bob Lang.
Logistics: How do I participate in #eCommChat?
– Search for the #eCommChat hashtag (via TweetChat, TweetDeck, or a Twitter client) and watch the real-time stream.
– @McAfeeSECURE will get the conversation rolling by posing a few questions to participants.
– Tweet your reactions, questions and @reply’s to the chat, making sure to use the #eCommChat hashtag.
– #eCommChat should last about an hour.