Managing the security of your Facebook business page is important to maintain a good reputation.
Nowadays we can hardly imagine a successful business functioning without digital marketing. When we say digital marketing Facebook comes to mind immediately. The most popular social platform with more than one billion users all over the world is a massive communication platform not only for the individuals, but also for brands and their consumers.
Freelancers, owners of small local businesses, and large corporations; all of them use Facebook to promote their products and talk with their customers. In this blog post we will show you how to keep your Facebook page safe from the bad guys.
Manage the managers
Even if you are a small business, managing all your social media efforts by yourself can be difficult. Don’t try to control everything, it’s impossible and you will end up with micromanagement overload with unnecessary work. Instead, control the roles of your co-workers and educate them!
Follow our tips to avoid basic security mistakes:
- 1. Make sure that you have always more than one admin. In case you are the admin and your Facebook account has been blocked, you can lose control over your page.
- 2. Control the level of rights. For example, your support person doesn’t need publishing rights and colleague from the Business Intelligence department will be perfectly fine with only Analytical rights. Check out what kind of levels are available and manage your managers accordingly!
- 3. Update section Page roles regularly. You might forget that you once gave page access to a graphic designer to upload a new cover image, or that your community manager who has left the company six months ago still has access to your page. Make sure that your Facebook page managers are always up-to-date.
- 4. Educate your staff members about secured login into their personal accounts. At the end of the day they use their profile to access your Facebook page.
- 5. If you cooperate with an agency or freelancers, use third party applications to moderate Facebook conversations. In this way no one will have direct access to your Facebook page and you can better control what kind of content is being published on your behalf.
Manage the apps
As Facebook grows in popularity, competition among brands grows. Everyone wants to attract more fans and engage with more potential consumers. One of the ways is to offer different kinds of contests. You can also connect your social media profiles, such as Twitter, Instagram, Pinterest or others using a special app. All those apps require access to your Facebook page. Make sure you use only well known, secure applications. Regularly go to your page Settings – Apps and check which one should still have access to your page. Learn more about apps security directly on Facebook.
Content is a king
Producing and distributing good content is a key to success. You want to avoid the unpleasant surprise of discovering posts on your Facebook page that should not appear there. Consider using one of many publishing platforms that allows you to control and filter outgoing content. If you can’t afford a third party social media management tool, then regularly monitor your page. Pay attention to who is posting on your page behalf (Facebook shows the author of the post to the admins) and use pre-scheduling options. If you plan your communication ahead, not only you will save some time, but you can control it better.
Secure your mobile social apps
If, like millions of other Facebook users, you and your team access your page via mobile, you should consider installing an application that will block access to Facebook. This is handy in case your mobile is lost or for simply preventing your friends from joking around and posting something on your behalf, while you leave your smartphone unattended. Avast Mobile Security protects your Facebook for free with a security code.
Stay tuned for more social media security and privacy tips!