Avast now protects Aircel mobile customers

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At Mobile World Congress Americas last week, we unveiled our new collaboration with Aircel Limited Partners to provide Avast Mobile Security to the Indian network’s 85 million subscribers. Over seventy-five percent of India’s mobile users rely on smartphones as their primary internet source; and at a time when mobile threats are increasing on a worldwide scale, Aircel realized the necessity of safeguarding their customer’s personal information and privacy. They turned to Avast.

First MWCA was a rousing success!

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Tens of thousands of attendees converged upon the Moscone Center in San Francisco last week for the first Mobile World Congress Americas (MWCA), a meeting of thought leaders in the mobile world. There were exhibits, press events, booths, demonstrations, lectures, and discussions. In addition to mobile, a big topic on everyone’s mind was cybersecurity for the internet of things (IoT). With increasingly more household devices becoming “smart” and connected and operated via mobile app, people are realizing the necessity of cybersecurity for everything.

Security for an underserved market: SMBs

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As the company that pioneered easy, affordable, and strong security protection for consumers, we know a few things about security. This month, we had the chance to show how we are bringing this expertise to a market we believe is underserved when it comes to security—small and mid-sized businesses (SMBs).

One new logo. Infinite possibilities.

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For decades, Avast has been successful in providing top-rated, endpoint security for small and medium-sized businesses, including institutions of healthcare, education, retail, manufacturing and real estate, keeping their data and employees safe. Avast has enjoyed an exciting ride, including incredible growth organically and through acquisition. We’ve had a lot going on to keep us strong, but unfortunately, a lot of that growth has complicated the portfolio of brands we offered our business customers.

The catalyst for change
The acquisition of AVG Technologies last October gave Avast an SMB Security Business that was suddenly bigger than ever. Along with that came multiple brand names serving the same business market which—while creating an amazing opportunity for us—also created complexity for our customers. It became clear that it was the right time to put together a plan to unify our brands into one Avast business brand, which we unveiled this month.

1 + 1 = 5
Like all good brand strategies, ours follows business and product strategy. Our goal for the SMB business unit was to take the best technology from both AVG and Avast and create one unified line of products that best serves our customers. By focusing our attention on the Avast master brand, we leveraged its global recognition and strength, and also highlighted “business” in the logo to reinforce our commitment to our business customers.  

Equifax website hacked: Now what?

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Here’s what we know: consumer credit report giant Equifax announced today that hackers have exploited a vulnerability in the Equifax website, gaining access to names, addresses, birth dates, social security numbers, and in some cases, driver’s license info. This breach is among the largest on record in the U.S., affecting 44% of the entire population.